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Featured Picks


The most comfortable and breathable sock made out of 70% Merino Wool and great for any activity.
Sin City Performance Socks are the last pair of socks you'll ever need.
Merino wool is a natural fiber made by Merino sheep. It’s thinner and softer than regular wool and when you wear wool next to skin, a lot of benefits come with it.
Temperature Regulation
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Helpis keep your body at a consistent temperature.
When it’s cold, the fibers bend and trap air creating insulation.
When it’s hot, it transports sweat away from the skin, keeping you cool and dry all day long.


Doesn't Stink
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Unlike synthetic fibers, merino wool naturally resists bacteria and odor build up.
This means you can wear Merino wool clothing for days without having to worry about washing.
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It's Soft, Really Soft
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Merino wool is very fine and soft.
So soft that it can't even stand up to the weight of itself so it will bend when it comes into contact with your skin and never feel prickly.
This means you can wear them longer and go further without worrying about your feet.